Who are we

In Korean, Siwon means ‘cool’, ‘trendy’, and even ‘fresh’, so you can tell what we’re about.

We're a brand dirty-minded yet conscience clean people. For those of us that want to take care and improve with actual results but carefree of obsessions.

Siwon, we do cool right

1 min summary

WHY ARE WE HERE?
TO FUEL PEOPLE'S JOY IN THE SKIN THEY LIVE IN
¿How? Celebrating and embracing everyone’s uniqueness and contradictions. Spurring to explore a world of possibilities to live into vs standards to live up to. Forging fit and a sense of community among outcasts
WHY IS IT IMPORTANT?
BECAUSE WE ALL, SOMETIMES, FEEL LIKE AN OUTCAST

Because everyone needs a sense of belonging and progress. Because it feels lighter to open-up about beauty, body image, mental and emotional care. Because we do care (we all have skin in the game)

WHAT WE STRIVE FOR?
TO CONQUER THE MULTIVERSE, CREAM BY CREAM
For you to level-up,ego boost included, in an endless TGIF mood. Party theme is joyful self-care, sustainable hedonism and relaxed masculinities.

What inspired us to throw this party?

We think there’s few things in life worth stressing over… but for what's worth, we go all-in.

Creating WOW moments

We all came to this planet to enjoy experiences that make your cheeks hurt.

Embrace your imperfections

Because even though we’re all about having a thick skin, we all have those days where we’re not at 100%... with downs, edges… and the right to feel ok and improve every day.

Grounded laughs

Understanding that beauty is only skin deep, we would rather choose warmth, good vibes, and a being a bit cheeky as a way of living, not at odds with doing things the right and kind way.

And who is behind all this carnival?
Pedro Ilustración Pedro Foto
Manu Ilustración Manu Foto

This brand is set up by business partners Manu & Pedro, two guys full of excitement at the thought of chucking some good karma points back into the world.

… We hope that you’re as thrilled about this as we are.